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Data range
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Snapshot: 6 July 2026
Chart colour guide
Cost per Link Click up to $0.20 - On Track
$0.21–$0.35 - Watch
> $0.35 - Action Required
Completed / Paused
Industry averages
Industry avg traffic cost per link click
$0.70 – $1.50
real estate benchmark · Meta Ads
Industry Avg Traffic CTR
1.90% – 4.28%
real estate benchmark · Meta Ads
Cost per link click - traffic and lead generation campaigns
Click-Through Rate - Traffic and Lead Generation Campaigns
Campaign type
Property Page Traffic
Video Views Campaign
Awareness Campaign
Lead Generation
Campaign performance - active · full campaign history
Meta change log - optimisation audit trail
Day 12 & Day 21 check-in cadence