VPA Kapture
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Data range
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From the earliest active campaign start date - showing all-time spend for current campaigns
· Live data - all campaigns with spend in the last 7 days.
· ACTIVE = currently running (all-time spend shown)
· COMPLETED = budget reached or no recent spend
· Charts & averages use ACTIVE Property Page Traffic Campaigns only
· Flags apply to Traffic Campaigns only
· ACTIVE = currently running (all-time spend shown)
· COMPLETED = budget reached or no recent spend
· Charts & averages use ACTIVE Property Page Traffic Campaigns only
· Flags apply to Traffic Campaigns only
CHART COLOUR GUIDE
Cost per Link Click up to $0.20 - On Track
$0.21–$0.35 - Watch
> $0.35 - Action Required
Completed / Paused
Industry averages
Industry Avg Traffic Cost per Link Click
$0.70 – $1.50
real estate benchmark · Meta Ads
Industry Avg Traffic CTR
1.90% – 4.28%
real estate benchmark · Meta Ads
Cost per Link Click - Traffic and Lead Generation Campaigns
Green up to $0.20 - Amber $0.21 to $0.35 - Red above $0.35 - scroll to see all
Click-Through Rate - Traffic and Lead Generation Campaigns
Click-through rate · scroll →
CAMPAIGN TYPE
Property Page Traffic
Video Views Campaign
Awareness Campaign
Lead Generation
Campaign performance - active · full campaign history
Property Page Traffic sorted by Cost per Link Click · Video Views/Awareness by spend · Flag = Traffic Campaigns only
| Property | Agent(s) | Status | Type | Days | Spend | Clicks | Impressions | CTR | Cost per Link Click | Flag | Leads | Cost per Lead |
|---|
Meta change log - optimisation audit trail
Campaign launches, completions and status changes. Sourced from Meta Ads and Monday.com board activity.
Day 12 & Day 21 check-in cadence